Amalia Grannis never expected to find herself in the spotlight of a national entrepreneurship reality show. Yet, on September 1, 2024, she’ll be featured on "The Blox," a unique competition designed to test the grit, innovation, and business savvy of small business owners from across the country
Amalia founded Move It Or Lose It, a moving and junk removal company that serves the Asheville area. With a quirky rainbow raccoon emblazoned on its trucks and the slogan “Moving Without the Macho,” the company embodies the spirit of Asheville—an eclectic mix of creativity, inclusivity, and community. But behind this playful branding lies a serious dedication to changing the moving industry, one that caught the attention of the producers of "The Blox."
“I felt supported from the moment I signed up,” Amalia shares, reflecting on her time on the show. “This was by far the most friendly competition I’ve ever seen or witnessed.” Her initial doubts about whether she deserved to be there, surrounded by more experienced entrepreneurs, quickly faded. “By day three, my doubt was starting to wash away. I was no longer invested in winning, but I thought I’d already won.”
This shift in perspective allowed Amalia to focus on what she values most—community and connection. “The biggest standout was the friendships I made there,” she says. “I have meaningful friendships with entrepreneurs across the country. Our markets are different, but our challenges are similar. It was really effective in combating the loneliness that comes with entrepreneurship.”
That sense of community was a welcome contrast to the isolation that often accompanies running a small business. For Amalia, who started Move It Or Lose It in 2021 with just $800 and a truck she acquired after a breakup, the journey to legitimacy has been anything but traditional. “I didn’t have a polished business plan or a loan—I just put one foot in front of each other,” she recalls.
Her participation in "The Blox" was a way to solidify her business, to prove to herself and others that she was “good enough.” The experience was not just about business growth but also personal growth. “I realized while I was there that we needed to change things. I had an instant implementation moment—I called up my office from the casino floor and offered my admin assistant a clearer job description and more hours on the spot.”
Each day on "The Blox" was a learning experience, with classes and challenges designed to push contestants to their limits. “Before each challenge, we had a class. In every class, I felt like I had an a-ha moment. I could see how each lesson could apply to me.” One challenge in particular stood out for Amalia—putting their empathy to the test. Contestants had 15 minutes to prepare a three-minute presentation from their customer’s perspective. Amalia chose to embody Earl, an imaginary character from the rural outskirts of Asheville, giving a voice to the people she serves every day.
Despite the friendly atmosphere, there were moments of frustration. “I’ve been waxing poetic about how friendly it was, but there were some days that I was pissed and confused that I didn’t get on the day’s final stage,” Amalia admits. “I would look at specific competitors and say, ‘How did they beat me?’” But these challenges were part of the learning process. “Learning to navigate the frustration of stuff not going the way you want is part of the small business journey.”
While Amalia didn’t win the competition, she left with a renewed sense of pride and purpose. “I’m so proud of the people who did win—they were lovely people and fierce competitors. While I didn’t win, I hope I made my city proud by staying consistent and positive throughout.” She credits much of her growth to Wes Bergmann, the creator of "The Blox," who designed the series to be impactful for entrepreneurs at any stage. “I want to tip my hat to Wes. He managed to put together a series of lessons that’s impactful to a limitless series of entrepreneurs.”
Amalia’s story is a testament to the resilience and creativity that define Asheville. “I feel like my business is a good representation of Asheville,” she says. “Leaning into the levity and silliness and community is a good representation of WNC, and I brought this to filming, even if we were at a strange casino in Oklahoma.”
As she prepares to watch the show air, Amalia is eager to see what key points she missed and how they can help her continue to grow as an entrepreneur. She knows that the lessons she’s learned and the connections she’s made will continue to shape her journey. From the unplanned beginnings of her business to the national stage of "The Blox," Amalia Grannis has proven that with determination, creativity, and a supportive community, anything is possible.
Watch Amalia on "The Blox" for free on Facebook